Just how important is the name of a company and URL?

So my friend, just how important is the name of a company and a URL? Personally, I think a name and a URL represents everything about the company. It can be the first thing that a customer or a vendor hears or sees... When the customer or vendor typically first hears about the company.. it is either via your web presence or through some type of advertising or perhaps through a cold-call... Even if you are meeting the customer/vendor face to face for the first time, the first words out are "Hello, I am Mike from Chasing Savings". I feel that you want a name that can be easily recognized as a brand identity. When you think of search engines, you think of Google or Yahoo. When you think of web browsers you think of Internet Explorer. Imagine if Nike didn't start off as Nike? What if the founders called the company something else. Nike was a perfect name for a shoe company that was one of the first to concentrate specifically on running. Nike is defined as "the winged goddess of victory". The logo "Swoosh" is a classic example of simplifying corporate identity, Nike with the Swoosh, a positive check-mark with the goddess of victory... then the company slogan of "Just Do It" rounded out the Keep-It-Simple-Stupid attitude that has made Nike, its logo, or slogan A BRAND that is recognized around the world.

With all of this in mind, we set out to try to create the same achievement as Nike in regards to a BRAND... So how did we come up with Chasing Savings? Well, if you have been reading the blog, the first name was probably the easiest since it was also the original concept of the site (Trade-a-coupon.x)... however, once we realized the issues with the idea of trading coupons... David and I sat down in my kitchen with one of our laptop and a notepad, and then started checking for URL availability. Our goals were simple:

1. Keep the URL short and company related
2. Create a company name/URL that is memorable and easy to create a brand

So we sat down for hours, typing in names finding that the URL was either already sold or was to long, or simply wasn’t a good name. Here are some of the names we considered (note: I am listing out names that we thought for a NANO-Second and didn’t take to serious.)

• Lazydogcoupons.com
• Letsleepingdogsliecoupons.com
• Chasingcoupons.com
• 2menandacoupon.com
• Ourwivesusecoupons.com
• Whatisacoupon.com

And the list went on and on… After a few hours of coming up with different names, my wife came in and we ran them all past her. She looks at both David and I, and goes how about "ChasingSavings.Com"... David and I look at each other and go "That's IT!". I think we have an incredibly great name for the business and a great chance at brand recognition.

Have we created a company name, logo, and slogan that rivals Nike? Well, let me answer that one if say 5 to 10 years... In the mean time...

Keep Saving!

Mike.